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The four-part series titled “Six Days, Seven Nights” are called "snapisodes" because it's an ad purposely made for Snapchat.
It's so on-brand for Snapchat that they even filmed part of it using Snapchat Spectacles, the app's video-camera sunglasses.
Marriott worked with Imre, a New York-based marketing agency, and Delmondo, a creative studio and technology company that gained notoriety for its analytics and production on Snapchat back in 2014.
"The episodic format is the best way to form people’s attention," said Nick Cicero, CEO of Delmondo.